Fredreka Schouten of the USA Today has an article running today about Republican Presidential candidate Ron Paul's (smart) use of the Internet titled, "Paul campaign fueled by Web cash and savvy." You can find links to Ron Paul's socnets at his Slatecard profile.
I'm quoted in the article:
"Ron Paul is no laughing matter. He's tapping into a side of the Republican Party that's never had its issues addressed," said David All, a GOP strategist and Internet expert. "And he's doing it by running a truly Web 2.0 campaign."
Though Ron Paul is hardly a favorite by conservatives and Republicans, it's important to note the success he's having in the online world.
In many ways, what we're seeing with Ron Paul is similar to what the Democrats saw in Howard Dean in 2004 (sans the scream of course). A smart use of the Internet does work. And the ROI (return on investment) is unbelievable. This is the Revolutionary moment that will prove that it pays to have an effective Internet strategy.
This past spring, I was able to catch up with Paul's national campaign chairman, Kent Snyder, for a discussion about how their campaign viewed the Internet:
Love him or hate him, he's doing some neat stuff as a candidate. Stuff that we've never seen before under the banner of a Republican. It's time we recognize it.
