My job in the regular world is to market product and services for companies. My specialty is the online world, and so my expertise is in identifying and connecting internet communities.
As I read through the political blogs discussing, or rather bemoaning the failure of the right to capitalize on the internet, it strikes me that the problem is one of desire, not talent.
Look at the blogroll on the right here (I'm sure that is no accident). If you gave me NZ Bear, Patrick Ruffini, Wizbang and Polipundit (not to slight the others), I could build you a community that dwarfed anything the left has imagined. Why haven't we done it? Money. Conservatives tend to like to get paid for what they do, and most of the successful conservative bloggers have jobs that pay well.
The sad thing is it wouldn't take that much to build a solid organization. There are probably 5,000 blogs nationwide that could be organized into a conservative community and propped up with a Conservative Advertisers Network where politicians could buy geo-targeted ads and in-text ad links. For say, $500,000 total, we could work with one of the existing communities and grow it into a conservative powerhouse.
Any conservative George Soros out there want to pitch in some cheddar? Think of it this way - you'll make more in a business-friendly environment then you will under a socialist one. I'm willing to give the set of plans to the right people, if anyone is interested.
We're always accused of having a right wing noise machine, but the truth is we need to build one on the internet. The "machine" won't do the bidding of the party, but as long as we have sound principles, they will back conservative government. Any takers?

