Jonathan Martin is reporting that Rudy Giuliani's playing catch-up on his communication effort. Buried deep in Martin's piece is this gem:

Aides also said they will step up Giuliani’s Web presence, using more video to drive e-traffic.

Here are five quick ways Rudy can start making an immediate impact in the modern world:

1. Start a blog on your website. Seriously, having a blog is basic for all candidates -- from dog catcher to POTUS. Get one and start using it.

2. Initiate some blogger outreach. Patrick Ruffini has moved on and away from the campaign, but that doesn't mean the campaign shouldn't continue to reach out to the conservative blogosphere. In fact, now more than ever there's a void of candidates reaching out to the 'sphere. Fill that void quickly and effectively.

3. Lose the privacy setting on your MySpace profile. Do you really have something to hide?

4. Use your YouTube channel effectively. You've got the charisma and the message -- start leveraging both to better connect with us. Be different and save your money on the early TV buy by creating a few clever videos that will capture the imagination, and the news cycle.

5. Tap the Long Tail. A quick glance at Rudy's 2Q fundraising effort shows that his donors are large dollar donors. In fact, in his three top states for fundraising, New York, California, and Florida, his average contribution is $1,526.25. What about all of the untapped contributors who can give $5 and $10 each month? Quit leaving money on the table Rudy.

Will Rudy get his act together in time? We'll see.

UPDATE 5:52 PM: Regarding point two above, I stand corrected by the Giuliani campaign, as the campaign has been working to court some national conservative bloggers and those in key states.

For example, Rudy placed an op-ed at Pajamas Media on July 18, and has held a bloggers conference call as reported by Soren Dayton, with promises by the campaign of more to come.

When Patrick was heading up the effort, we (as in "I") became used to the frequent email updates. Since his departure, the effort has been less pronounced, but still occurs. Apologies to the campaign staff for the oversight.