The Politico's Jonathan Martin has snagged a seven-page memo [PDF] on how John McCain can make a "comeback."

Check out point one of step two:

Step 1: Spend Less

• Significantly reduce the size of campaign overhead
• Hold expenses below the lowest income month
• Take advantage of free media events such as debates
• Participate in more “sponsored events” = live off the land

Step 2: Raise More

• Expand the base of our donor program to include smaller donors
• Make events more efficient, improve net income
• Broaden surrogate fundraising effort

3rd Quarter Goals

• Continue to expand campaign organization in early primary states
• Increase cash on hand each month this quarter
• Continue to win debates and outperform other candidates
• Emerge post-Labor Day with strong campaign themes, energy, and focus

The Long Tail is the new black...