Now more than ever, we need Slatecard.com

Posted by David All
Fri, 2007-07-13 10:57

I'm quoted extensively in a story in today's New York Times about the Democrats lapping Republicans when it comes to online fundraising:

The Democratic dominance in online fund-raising appears to have widened in the last three months. The disparity online is even more pronounced than the overall fund-raising gap for the first two quarters of the year, in which the leading Democrats raised almost 50 percent more than the leading Republicans, $144.3 million to $101.7 million.

David All, a Republican online strategist, said his party was being beaten badly online. “We need to have a revolution just like the Democrats did,” he said.

Just as George W. Bush took “bundling,” the practice of relying on wealthy donors to reach out to their own networks of the rich and powerful for large contributions, to new heights in the 2000 and 2004 elections, the Democrats are transforming the fund-raising environment for 2008 by drawing mostly small contributions from tens of thousands of people online. Their success over the Internet is made more significant by the fact that small-dollar donors have long been the strength of Republicans, who wielded sophisticated direct mail operations.

Mr. Obama’s own Web site has helped create more than 10,000 grass-roots events and 5,500 volunteer groups. He brought in $10 million in online donations in the second quarter; $17 million over all; 90 percent of his money over the Internet came in contributions of $100 or less.

Mr. All characterized the small-dollar donors as part of the Democratic Party’s “long tail,” a formidable list of potential supporters who can be turned to repeatedly for additional contributions later in the primary and then in the general election.

“It’s these people who have never donated money before, who can’t afford $2,300 or $200 at once,” he said. “What they can do is $10 a month, or $15.”

Republicans are getting trounced online for a number of reasons. One of those reasons is that we don't have a tool like ActBlue.

Fortunately, with the launch of Slatecard.com in the next few weeks, that dynamic is going to change.

Revolution.