RNC hires Yahoo! exec to head online division

Posted by David All
Tue, 2007-06-19 20:44

The Politico's Ben Smith has the full story, but here are a few nuggets to tide you over:

The party's new eCampaign Director, Cyrus Krohn, is a new media veteran who helped start the Web magazine Slate in 1996 and is now the director of election strategy at Yahoo!. His hire comes after a nearly six-month vacancy at the RNC that had raised concerns among some tech-savvy Republicans that the party was losing its Web edge.

One interesting perspective which Krohn brings to the table:

He argues that the underused political frontier isn't new social sites like YouTube and MySpace but the (relatively) old titans of the Web such as AOL, Yahoo, Microsoft's MSN and their Latino cousins.

"I look at the universe of some of the sites that have fallen out of favor that still have audiences that anyone would be attracted to -- audiences in the hundreds of millions," Krohn said, adding that he would not "rely so much on the sites that are so much in the lexicon today.”

Krohn has quite an extensive career in Republican politics and also the technology sector.

I look forward to hearing more from him and about his vision to help get the GOP moving forward in the online world. Our door here at TechRepublican will be open if you want to join the discussion.

However, no matter what, I remain a Google guy.

Comments

Yay

Awesome!

Ali A. Akbar
Blogger
econservative.org, Founder

Know him......

Welcome aboard Cyrus.

I worked with this guy back in 2000. I was trying to get state parties to see the benefits of targeting online on a state wide basis to build the grassroots and push people to the State party websites. Of couse this was 4 years before voter vault.

Cyrus and I worked out a strategy for Yahoo users, based on zip codes, to be able to see Congressional candidates website banners after they had pushed the send button in their e-mail. There was no voter data on Yahoo users but they did have occupation, income, marriage status so you could get in the ball park as far as micro targeting was concerned but I quickly realized my barrier when I would talk to campaign managers and they didn't know what a banner ad was.

Wait...

This guy calls YouTube a "fad" and he's the guy that gets the job? Oh man. Anyone compared Slate to YouTube recently? he REALLY thinks this?

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