The New York Times has the full story but here's an excerpt...

The year was 1973, and Karl Rove was looking for help — from the Nixon White House.

Tucked away inside 78,000 pages of documents from the Nixon administration, released by the National Archives earlier this week, is a little gem: a strategy memorandum from the man who would go on to become the architect of President Bush’s rise to political power.

Mr. Rove, then a 22-year-old aide on Capitol Hill, was planning a run to become chairman of the College Republicans, a position he would ultimately win twice. So he wrote to Anne Armstrong, then counselor to Nixon. Mrs. Armstrong had been co-chairman of the Republican National Committee, and therefore Mr. Rove’s ultimate boss the previous year when he was executive director of the college group.

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In his memorandum, Mr. Rove offered suggestions, from having college Republican clubs show “nonpolitical films for fund-raising (e.g. John Wayne flicks, ‘Reefer Madness’)” to developing a “Student Guide to Lobbying” with a “forward by Bush/Nixon.” That, of course, would be the elder George Bush, then chairman of the Republican National Committee, through whom Mr. Rove first met the current occupant of the White House.

Mr. Rove’s memorandum also proposes building a group of “New Federalism Advocates,” modeled on “Friends of Nixon,” a Nixon campaign committee. The group would have representatives from each state who, Mr. Rove suggested, could meet in Washington for “extensive briefings” with top administration officials like John D. Ehrlichman and H. R. Haldeman.

Of course, readers of this space know that we've been following Karl Rove's advice to reach out to Gen Next voters for quite a while (Karl Rove's clips starts at 00:59):

Mr. Rove -- please do our Party and America's youth a favor and urge the RNC and The White House to reach out to Gen Next once again.

You've tried to penetrate the machine before when you were sitting in our shoes and thought no one was listening. That's how we feel today.

You can change that.