T3XT U5: Free advice for the 60P P07U5 (GOP POTUS) debate

Posted by David All
Tue, 2007-05-15 10:40

As you know, there's a GOP Presidential debate tonight in South Carolina (Fox News Channel, 9 PM Eastern).

I'm not going to watch it until it makes its way in to easier-to-digest clips on YouTube and after I read all of my favorite conservative blogs for their reactions.

Besides, it's not like they're going to talk about any of the issues I care about, e.g., the Internet, net neutrality, etc.

Since I'm not going to watch, and I'm going to support whoever our nominee ends up being regardless of who "wins" the debate, (I can't vote FYI because I live in Washington, DC), I'll simply offer some free advice that I'd be giving to a candidate -- if I were working for him. So here goes:

Tonight, we implement our text/SMS strategy. The old cool thing to do during a debate was to mention your website. Thanks to Google, that's no longer necessary.

But the one thing you can do is connect directly with every single supporter who is watching the debate at home (and then on YouTube) and jump in to every MSM and blog post by repeating over-and-over your short code to the audience and ask them to "text" you using their cell phones.

That's right. Try something like this:

"I feel XXX on climate change and if you agree with my position text the number 1 to 55555 and if you disagree with my position, text the number 2 to 55555."

At the end of the night you'll be far ahead of all of your competitors and you'll be able to begin the double opt-in process required for text messaging.

I'd conclude my conversation with the candidate by saying that "this is how we get ahead and start connecting directly with our supporters (and those who may not support us today, but could support us tomorrow if we're connecting with them better)."

Revolution.