This past Friday, on a conference call with the RNC Digital Action Team, Todd Herman gave insight to a new RNC initiative to revamp its website & digital content.
Earlier today, I linked to this video at Bivings of Todd’s speech at Tuesday’s Personal Democracy Forum – in which Todd continued to expand on his vision for the RNC’s online team – including a re-launch of GOP.com in 45 days.
You don’t have to wait for the beta to launch in July.
The GOP.com rebuild starts with YOU.
If you have a creative video project already underway or in the works, the GOP wants to promote it – whether that be through linking to your respective blog/site and/or including a profile of the individual producer.
We’re not talking about video from hot shot DC insiders. Todd hopes that Republicans everywhere will produce creative video messages so that by example, the GOP will highlight:
Positive Declarations of Republicanism.
In doing so, really tap into the heart of the grassroots -- Picture individuals answering this question: How have Republican ideals affected your life?
The only stipulation is that the video cannot advocate for primary candidates.
Ultimately, there will be a place on GOP.com for upload capability so that the non-tapped political user can send in his/her own content.
Other things to look forward to at the RNC?
- Email improvement
- “Text is next, with more drama”
In the meantime, if you have a video project that you’d like to highlight or if you want to get involved with the Digital Action Team, don’t hesitate to get in touch with Todd Herman at therman@rnchq.org.
