Ed. Note: TechRepublican is pleased to welcome Allen Roth of One Jerusalem to offer his thoughts on how to "build a conservative web operation."

Conservative blogs tell us what the author thinks; liberal blogs tell readers what they need to do to change the political landscape.

Conservative blogs tend to begin and end with one or two posts on one or two sites. Liberal blogs generally repeat the same message throughout the Left’s blogosphere.

Developing conservative internet networks that are calls to action is essential if the Right is going to catch up and surpass the Left’s influence on the web.

Based on my experiences at www.onejerusalem.org let me suggest an internet strategy the Right should consider adopting. While One Jerusalem’s central issue has a limited audience we have used it to create an activist conservative web community on issues related to the war against radical Islam, Israel, and related issues.

How did we do this?

We created situations to bring (sometimes) fiercely independent bloggers together to cover the same stories. A primary vehicle for joint action has been hosting bloggers conference calls with prominent newsmakers. These interviews result in bloggers posting their thoughts about the interviews at about the same time: Multiple posts on the same topic increases the odds that bloggers outside of the community will report on the original posts.

We created internet petitions—which several members of our web network have adopted.

We look to help promote issues, initiatives, blog posts, and campaigns that members of our community are promoting. In other words we are committed to urging action on joint projects.

By consciously seeking ways to work together for our common goals we have cobbled together a loose but effective community that can be called on for support when we want to spread the word.

We have found that even blogs that cover the same subject matter have different audiences. We have seen that when several blogs report on the same topic at about the same time it gets greater traction on the internet. We make a concerted effort to ask our One Jerusalem readers and our blogging friends to encourage their readers to take action: call, write, sign petitions, etc.

We are interested in turning passive readers into activists. And we have found that when you give conservatives a project they respond. Our Temple Mount and Jerusalem petitions have been signed by tens of thousands of people.

Using our experiences and studying the tactics of the Left and others I propose that the Right create several issues oriented networks on the web.

For example, an organization like the Political Club For Growth could create a free-market tax and spend internet confederation. It could help this process by actively seeking out and highlighting the work of local bloggers in races and issues they care about. They could help build this network by hosting periodic conference calls in which all the active bloggers can give each other updates. If successful, these local networks will morph into a national free market network that can be mobilized into action on races of national importance, e.g. important Senate races, ballot initiatives, the Presidential race.

Getting members of the confederations to think of themselves as individuals and team members at the same time is a key to success here. Both the conductor (in this example the Club) and the smaller members must understand that it is in both their interest to join forces.

Organizations like the National Right To Work Committee, The American Conservative Union, The National Right To Life Committee, U.S. Term Limits, and others will have a major impact on the web if they adopt this kind of model.

To conservative/libertarians who have an aversion to movements (Albert J. Nock once said he would not join a club that had the bad sense to want him) keep in mind that Ronald Reagan was elected because issues centered groups worked together.

Much of what I am advocating has been part and parcel of the non-web conservative movement for decades. The objectives of much of our direct mail, radio, and television campaigns must be translated to the web.