When I first saw this video for John Cornyn's introduction to the Republican Party of Texas 2008 Convention this past week, I nearly spit out my Coke Zero. I thought: seriously? Take a look and then read below.
The over-produced and tad too long intro (IMHO). The corny music. The over-the-top messaging. Referring to anyone as "Big." The ending... "Senatooooorrrrrr Johhhhnnn Corrnynnnnnn."
But then I remembered the audience. I took myself out of DC for a moment and thought about what a Texan might find interesting and worth clicking/emailing to friends. Indeed, I took a closer look at how many views the video had racked up (over 20k).
And that made me re-think my doubts. I watched it again with a closer eye.
The narration, it's familiar but I can't quite place it. It reminds me of the dude from the Big Lebowski. No, not Jeff Bridges (Jeff Lebowski -- The Dude), or Steve Buscemi (Donny), or even John Goodman (Walter). That's Sam Elliot doing the narration isn't it? If not, you could have fooled me.
So I'm doing a 180 degree flip-flop and admitting it to you valued TechRepublican readers. This video is solid. It's not meant for the latte crowd or the beltway boys, it's meant for delegates to the RPT Convention. And it's really, really good. The visuals match the message and add a little sugar to help the medicine go down.
This is a great example of an excellent communicator (John Cornyn) putting together an excellent piece of rich content right for the audience, and then following-up that dish by putting it out through a modern channel (YouTube) to let it go on its own. Porridge to you Senator Cornyn et al.
(Now I just need a Shout wipe for that Coke Zero.)
