Candidate 2.0

Posted by Meghann Parlett
Sat, 2008-03-08 11:50

I want your opinion:

What makes a truly modern candidate? Is a candidate born ready for YouTube moments? Can he or she learn to resonate with an online audience?

Last week, Patrick Ruffini started this discussion and offered several attributes that make a candidate pop online.

Candidate 2.0:

*Is Authentic

*Is able to generate an offline narrative that translates well online

*Demonstrates respect for the blogging community and understands the modern user

The conversation continued at this week's Politics Online Conference at a panel on how online video is changing political conversation. Speakers like Jason Barnett of The UpTake, talked up the relationship between the camera and the candidate and the user experience.

Certainly, video is the number one way a candidate can connect with a voter online. I hope to continue to discuss ways that candidates can connect with voters at the Leadership Institute's Internet Activist Schools next week.

Are you connecting?

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