Over lunch a few weeks ago, the Club For Growth's blog and gov't affairs guru Andy Roth and I were talking about how Twitter could be integrated to a TV commercial.

We talked about how powerful of a medium Twitter was due to its low-barrier of entry and how a Twitter-based call to action could and should be included in every piece of campaign collateral. Indeed, why not ask folks to engage with your message at all times? To raise their hands and ask for you to follow-up.

Today that conversation is starting to become reality with the Club's latest flight of TV ads on health care which include their Twitter handle in the final screen:

Andy Roth offered the following comment, "With a TV ad, there is no direct feedback loop to see how people react to a message. But with Twitter, we give people the instant ability to send us their thoughts. And those thoughts also cascade to their friends and to other people on Twitter. It’s pretty powerful."

It's not exactly what I had envisioned (specific call to action and include a #hashtag) but it's a step in the right direction.