I ventured to WhiteHouse.gov a couple days ago and downloaded several documents about the accomplishments of the Bush team. Get 'em while they're hot.
As I toured through the site, I generally was impressed by both the content and the presentation. Various thoughts came to mind. Example: Remember all of the hosanahs from the mainstream media when the Obama campaign put up its Stop the Smears site, as if it was some sort of brilliant concept? Back in July, NPR reported it like this:
"The site is a response to continuing viral efforts to peg Obama as a Muslim or a dangerous radical. It's part of the increasing role of the Internet in campaigns — political and business — and the ability of anonymous activists to spread rumors literally everywhere at once."
It turns out that George Bush's WhiteHouse.gov archive of its Setting the Record Straight section extends four years.
This White House was of course the first with a rigorous online presence. The contribution of the Bush administration in this regard will of course not be a part of the official narrative. How this all works is no surprise. The reigning meme out there goes like this: When Republicans get it right online, and/or do it well, then it doesn't matter. Or doesn't matter anymore.
So when a founder of Faceboook joined the Obama campaign, this signaled brilliant strategy. But when the usual suspects suddenly figure out that Republicans have moved very quickly and effectively into the social media universe as well, the rules have suddenly changed,because, their argument goes, Republicans just don't get that suddenly Facebook is so five minutes ago. (Even if 150 million registered users may not agree.)
Another example, also from the campaign, is this headline over a post by Newsweek blogger Andrew Romano: Obama's Official Blog is Boring. McCain's is Enjoyable. Why That's Bad News for the GOP.
So even when it's better, it's not.
And even when it is record-setting, it's bad: Fifty-two consecutive months of economic growth. But it doesn't count.
So if the world is not oriented to notice when Republicans get it right online, the question persists: When Republicans get it right online, how will we know?
Perhaps Google will tell us.
I ask because after reading Perry Bacon Jr.'s recent piece at WashingtonPost.com, headlined "Bush Tells His Party to be 'Open Minded'," I came across this typical asinine comment [8:07 p.m. on 1/11] from a hard-working Bush hater, who inadvertently raises a key point: " ... Imagine [Bush's] surprise in finding that the sixth result to a Google search on 'George W. Bush' is side by side photos comparing George W. Bush to a chimpanzee."
The noise war rages, and so what. But, from one point of view anyway, a perfectly legitimate question to ask is: Could this be a perfect description of the new political battlefield? In other words: Win the "Google Primary," and you win ... what? Nothing more than fuel for the rage addicted? Or perhaps: Enough changed minds to win a close election?
If Republican technology capacity stays a secret, at least with those who determine conventional wisdom, perhaps that's a good thing. Under the radar is not a bad place to be at times like these. As the encouraging examples add up. A friend whose blog about public relations issues is called GRPR, and is from Michigan, home to Saul Anuzis, emailed me this week: "Blogged about the Anuzis video and web site. Within minutes I am being followed on Twitter by Anuzis' campaign manager in Lansing."
Anyway, you might want to peruse this solid example of Setting the Record Straight, as well as grab your copy of "A Charge Kept" while you can. The clock is ticking.