Scott Brown’s win last night proves that the American people - even those in extremely blue states like Massachusetts - want real solutions to our nation’s problems. They are tired and frustrated with tax-and-spend policies, like the health care bill, that are being put forth by the Obama administration and the Democrats in Congress that will expand our federal deficit and worsen our nation’s economy.

Importantly, this election also shows that Republicans have surpassed the Democrats when it comes to online organizing and harnessing the power of direct media. It confirms a record of success we saw in Congressman Joe Wilson's effective response and Governor Bob McDonnell's comprehensive online campaign.

The Brown campaign utilized a dedicated approach to text messaging and direct media outlets like Facebook and Twitter to get his message out – unfiltered by the mainstream media. The campaign’s use of the hashtag #41stvote – which refers to his promise to be the crucial 41st vote that would stop the health care legislation - helped him gain national attention and support. This, in turn, lead to an extremely successful money bomb which raised more than $1.3 million in a single day.

Scott Brown was ultimately able to win this difficult election because of his campaign’s successful and dedicated use of direct media. This victory paves the way for more GOP wins in 2010 and sets a strong precedent for future Republican campaigns.

Revolution.

UPDATE 6:28 PM: The Democrats have responded to our post finally listing Tim Kaine as its Chairman.

Last week the White House finally pulled the plug on its "fishy" e-mail program after reasonable criticism was heaped on it. (Related: watch my comments on it with CBS' Bob Schieffer.)

Then Fox News' Major Garrett questioned White House Spokesman Robert Gibbs on the White House sending unsolicited emails to folks in support of its health care reform plan. Yep, SPAM.

This past Friday CNN reported that conservatives are trouncing liberals on Twitter. Natch.

And now in perhaps another sign that the "new" media teams for the Democrats are asleep at the wheel and enjoying their vacations, the web site for the Democratic National Committee, Democrats.org, is still listing former DNC Chairman Howard Dean as its current Chairman:

I know what you're thinking: That this is some static page that is no longer accessible on the web site and I found it randomly. Wrong.

I found it while doing a Google search for "dnc chairman" and it was the top-ranked entry:

Bing has it too:

In case you're wondering why Republicans became so old, stale, and technologically inferior when they were in power -- just keep watching the Democrats.

Over lunch a few weeks ago, the Club For Growth's blog and gov't affairs guru Andy Roth and I were talking about how Twitter could be integrated to a TV commercial.

We talked about how powerful of a medium Twitter was due to its low-barrier of entry and how a Twitter-based call to action could and should be included in every piece of campaign collateral. Indeed, why not ask folks to engage with your message at all times? To raise their hands and ask for you to follow-up.

Today that conversation is starting to become reality with the Club's latest flight of TV ads on health care which include their Twitter handle in the final screen:

Andy Roth offered the following comment, "With a TV ad, there is no direct feedback loop to see how people react to a message. But with Twitter, we give people the instant ability to send us their thoughts. And those thoughts also cascade to their friends and to other people on Twitter. It’s pretty powerful."

It's not exactly what I had envisioned (specific call to action and include a #hashtag) but it's a step in the right direction.

In this month's edition of Politics Magazine, Democratic online strategist Jerome Armstrong and I post our Top 10 ways to use Facebook to get your message out.

Below you'll find the first five tips, read the rest at PoliticsMagazine.com:

1. Create a Public Page
Every candidate should have a page on Facebook. You can have an unlimited number of supporters and easily disseminate unfiltered information about your campaign.

2. Add Content
Add videos, notes, blog posts and news articles to your page that your supporters can “like,” share and comment on. These features also allow you to measure which information your supporters care the most about.

3. Update Your Status
As simple as it may seem, updating your status can be an effective way to get your message out to the Facebook community. It shows up in users’ news feeds, and they can share it with other Facebook users.

4. Ask Your Supporter to Donate Their Status
According to Facebook, more than 30 million users update their statuses at least once each day. Develop an application that allows users to update their status with your messaging. This will make your application more prominent on a user’s profile and also show up in their friends’ news feeds, helping to spread your content to other potential supporters.

5. Utilize FBML
Facebook Markup Language allows page developers to create their own applications to feature tools that aren’t available by traditional Facebook applications. With FBML, you can allow users to sign up for email updates and make a donation without leaving Facebook.

Read the full list here.

What tips did we miss?

This past Sunday, NYC mayor Mike Bloomberg had planned to Tweet, for real. However, as TechCrunch noted, the Tweeting was postponed, appropriately, due to the air collision over the Hudson River.

Yesterday NYC Mayor Mike Bloomberg entered the Twitterverse (for real this time) and both the tech community and media in NYC took notice.

Pictured here, and posted as a TwitPic yesterday, is @MikeBloomberg Tweeting alongside Twitter's founder, Jack Dorsey. Clearly if you want the tech community to take notice of your entrance to their universe the best way to do that is to meet up (or Tweet Up) with the founders of said universe to talk about their universe. Check.

The New York media also jumped aboard dolloping positive coverage on the mayor during a sleepy August. (Yes, Twittering politicians is still newsworthy.)

NY1 ran a package (which I'd embed if their player wasn't so weak sauce that it doesn't have an embed option) and a short story quoting the mayor saying, "It's new technology. You gotta try everything and see. One of the problems is understanding the new world all the time, all of us have to, and if you want to be part of it you gotta keep trying everything, which I'm doing."

Among others, the New York Post and The New York Times also ran stories.

Lesson: Twitter continues to be newsworthy when politicians authentically man the guns.

Good work Mayor. Looking forward to your Tweets.

Last Wednesday, I wrote about the strategic mistake made by the Democratic Party when they ill-labeled constituents, "the mob."

Along with thousands of Tweets each day planting the #iamthemob flag, we're starting to see videos of "the mob" bubbling up to the surface. This one is particularly interesting:

"I Am The Mob" by ShortForOrdinary:

The stay-at-mommy mobsters and the oldster mobsters are particularly frightening.

The Democratic National Committee has made a strategic mistake by referring to the constituents of Members of Congress as an angry "mob" in its latest web video:

Take for example the angry "mob" who is asking Texas Democratic Congressman Chet Edwards (whose district includes President George W. Bush's hometown of Crawford) to hold a townhall on health care [h/t RedCounty]:

This angry "mob" may be the same "mob" that attends church and bible study with Rep. Edwards. Civil. Professional. Respectful.

Perhaps Democratic Members of Congress should be asked if they agree with their constituents being labeled as an angry "mob." I bet I can guess how the Blue Dogs would answer.

Last night TechCrunch and Mashable reported on Twitter's launch of Twitter 101 - A Special Guide.

This is of particular interest to me as the author of the Twitter 101 Guide which has been downloaded more than 10,000 times and is in its second version.

Of note to this space, during the TCOT rush, the DAG Twitter 101 Guide was linked on the site and was downloaded as the manual for thousands of conservative Twitter users. I continue to hear from folks on a regular basis about the Twitter 101 Guide.

Last night, naturally, I Tweeted about the similarity and RT'd it via the @101Guide account:

Let me be clear: In no way am I upset or think that Twitter should acknowledge the DAG Twitter 101 Guide (although a link would fit perfectly on their other resources page). Both Twitter 101 Guides are filled with tips, tricks, and case studies on how to use the platform effectively. One was written by its creator(s) -- the other by a fan as a tool to better evangelize about a platform we see amazing potential for.

I'd urge you to read them both. And don't stop there - get this book next. In fact, don't ever stop being a student of social media. We learn something new every single day from someone smarter than ourselves. That's why we love what we do.

Our friends on the other side of the aisle always like to note how hip and cool Barack Obama is making the White House.

Perhaps.

But, then again, how cool and hip are you if you're rocking a gov't issued PC in the WH?

At least The Mac uses an iPhone:

But seriously, I pulled the pic from WH CIO Vivek Kundra's blog, IT Dashboard, which ironically doesn't offer commenting or even permalinks to blog posts.