Back in March at my company blog, I wrote about the rise of the "NicheTube" and argued that the death of YouTube wouldn't come from one massive video sharing site - but at the hands of the thousands of tiny video sharing sites that serve a niche community.
In my post, I used GodTube as an example of one video sharing site that serves its community like YouTube is unable to do because of its size.
Boy, was I right.
As reported by Wired's Sarah Lai Stirland on Monday, Republican Presidential candidate Mike Huckabee has endorsed the use of GodTube, saying:
Well, the reason GodTube is an important part of the election process is because this myth that Christians ought to keep to themselves in the church, and never get outside -- that's like saying, let's never let the salt get onto things that are spoiling. Let's never let the light actually show up in a dark places to illuminate the path.
That's the craziest thing I've ever heard. The whole point of being a Christian is to penetrate the darkness, is to preserve the things that are spoiling, and I don't know of anything more spoiled, more decadent, than politics.
So if there's ever a place where there ought to be a concentration of Christian activity and involvement, I'd say it's in politics and government.
So GodTube is helping to be that bridge to get people from the world of the spiritual into the mission field of politics.
To be sure, Huckabee isn't endorsing the use of GodTube over YouTube. In fact, Huck is still adding videos to his YouTube channel at a good clip.
But Huck's endorsement will help elevate at least one more NicheTube, and that's something worth noting.
Yesterday, at the conservative bloggers briefing at Heritage, TechRepublican's Joe Mansour reported on the launch of Campaign Circus - yet another NicheTube that seeks to serve the political community.
To be sure, some NicheTubes will die. But some, like GodTube, will thrive as they are embraced by niche communities and will continue to shave away at YouTube's penetration.












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