Todd Zeigler has an excellent post previewing his participation at the IPDI Politics Online Conference next week on whether "good" design matters. (Note: Register for the conference here.)

In his post, Zeigler walks us through their implementation of the red truck promotion for Fred Thompson's campaign.

His conclusion is worth noting:

Both versions of the truck worked equally well, as the Fredheads surpassed every online fundraising goal the Thompson campaign set. The simple truck did just as well as the fancier one. And while the simple version was homely, it was very usable and got the idea across well. The power was in the idea and the timing (which is always vital with these things), not in how professionally it was implemented. This was definitely a case that proves the old George Patton quote: “A good plan violently executed right now is far better than a perfect plan executed next week.”

Great insight. Thanks for sharing Todd.