Eric Cantor Breaking New Ground (again!)

Posted by David All
Thu, 2008-01-24 18:45

U.S. Rep. Eric Cantor (R-VA) continues to break new ground in the world of tech + politics.

His latest offering is termed a "Web Presentation" on a bill Cantor authored, the Middle Class Jobs Protection Act. The presentation is essentially a documentary on the bill -- a more modern press release if you will.

Check it out here.

Another dollop of porridge to Congressman Cantor and his eGuru Matt Lira.

A few highlights:
* The video is really, really good. Some might even call it "artsy." A particularly good use of lighting on the interviewed subjects.
* I actually read the bullet points on what the bill would do. It's refreshing to see just the right amount of text. When it comes to policy, less is more (sometimes).
* The diamond of the operation which shows a smart use of the product is the email capture where you can sign-up "To Support This Legislation as a Citizen Co-Sponsor." This should add more contacts to Cantor's growing email list of citizens actually interested in what he has to say.

FINAL THOUGHT: Matt and I go back and forth about his use of a custom flash player (rather than using YouTube), but I think it works well in this instance. He needs the entire real estate to effectively distribute the message and I think this product does just that. Keep up the good work.

Comments

Video Code?

This video surely can't go viral without allowing us the code?  Will it be put on youtube too?  Can someone smarter than me tell me how to grab the code?

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