Yesterday, Kate Kaye - Senior Editor at ClickZ stopped by DAG to talk to us about her new book, Campaign '08: A Turning Point For Digital Media.

Kate was in town for the #POLC09 conference, to moderate my panel on Social Media Analytics.

Here's a brief video of Kate explaining how McCain and Obama's campaign leveraged online advertising:

A few highlights:

While the conventional wisdom has the McCain campaign getting blown away by Obama online - that's not entirely the case when it comes to paid media.

For example, McCain had some really smart people running his paid media - particular his Google Adwords - and saw excellent results.

However, McCain's advertising was not integrated with the larger campaign message while Obama's was - the team did not have a "seat at the adult table" as Kate aptly puts it. Further the scale of Obama's online ad buys, dwarfed McCain's.

Hungry for more info? Good, then go out and get the book right now.