In Michael Arrington's interview with McCain's "victory chairwoman," Carly Fiorina, I found this nugget which discusses the embrace of a Long Tail strategy. (Emphasis mine.)

MA: If you look at the pure statistics, Barack Obama has done such a good job in getting friends and followers on the social networks and getting individual people to donate small amounts of money mostly on the internet. What are your plans, and I know its early still, but what are your plans in the near future to counter that and push McCain forward in those spaces as well. Do you have any specific ideas yet?

CF: It is too early for me to talk specifically about how were going to use the social networking sites although there are people thinking about that on Lou Eisenberg’s team. But what I would say is, again, every opportunity to communicate with people is an opportunity to ask for their contribution and as Barack has demonstrated small contributions can make as big a difference over time as big contributions, so nothing is too small. I would also say that it will be a focus of this campaign to go after young people more aggressively than we have to date. We need to broaden the appeal of the party and John McCain by making more diverse audiences aware of who he is and what he stands for and so you’re going to see John McCain reaching out to different members of the community than perhaps people would expect and you’ll see me doing that as well.

This is a strong step in the right direction. And of course, I've been urging a better embrace of the Long Tail for over a year in this space and others.

Heck, maybe even we'll see an uptick of donations for Team McCain at Slatecard. It'd be good if he were at least first in donations received as a POTUS candidate.