Via Jonathan Martin of the Politico, we learn that John McCain's 22-year-old daughter, Meghan, and a few friends have launched a group blog in support of John's candidacy, "McCain Blogette: Musings and Pop Culture on the Political Trail."

I love it. It reminds me of the good work Jenna and Barbara Bush did on the campaign trail for their father to help reach out to Gen Next voters and young professionals.

The good news, which we learn from the disclaimer at the bottom of the page, is that the blog is owned by Meghan McCain and is not affiliated with the official campaign. Why do we care who it's owned by? Because what that does is give Meghan and her friends a bit of breathing room and won't have to run anything by the McCain press shop.

In other words, better content in real time.

This could help the McCain campaign indirectly reach a new audience, women voters and Gen Nexters... two groups of voters I'm particularly concerned about this cycle.

Good work.