While reading over old posts, I noticed that much of the time we're repeating similar themes or points. Since many of us are evangelists, here are some topics that frequently come up.

1. The web will never replace traditional campaigns. It shouldn’t take over other functions. The web works best when it facilitates and enhances a campaign’s ability to reach voters.

2. Small donors matter. Remember the long tail.

3. Young people vote. Eliminate the expression, “Youth don’t vote” from your vocabulary and realize that the best place to reach them is the web.

4. It takes more than writing a blog or starting a Facebook group to build an online community.

5. The web is about creating a conversation or dialog not issuing marching orders.

6. There isn’t one formula for creating a successful web campaign. Each campaign or organization needs to find the right mix based on its goals and research.

7. The web doesn’t cost much, but it does require an investment of staff or volunteer time.

8. Transparency is crucial.

9. Remember to reach out to bloggers. Blogger relations are just as important as media relations.

10. Modern media shouldn’t be done in a vacuum. Integrate the web with other departments.

Anyone notice any other points that are worth repeating?