Today's Politico piece on you guessed it, Twitter, "Twitter as a Weapon," sorta jumped out at me as a really odd/cultish movie that everyone who reads this blog would want to see.

And then after you watched the movie, like me, you'd Tweet about it and it'd be some sort of odd trending meme for a day or two.

Unfortunately (or perhaps fortunately) it's not a movie. But it is a good time to make sure every Republican candidate and campaign has a grasp on what Twitter is and how to use it effectively.

So today we launched a revised and expanded version of the The Twitter 101 Guide which is absolutely FREE for download and has minimal CC restrictions for sharing and re-use as you deem appropriate.

We've added quite a few more case-studies from the corporate, political, and non-profit sectors, updated our favorite tools, includes the Politics Magazine piece I wrote with @JeromeArmstrong, and more.

So far it's been downloaded more than 10,000 times, including once by @NewtGingrich (or his staff) who is currently the #1 Top Conservative on Twitter.

As always, let me know what you think of the Guide and your experience/tips/tricks etc with Twitter. I actually really do care quite a bit.

Onward.