PEW: Internet leading source of campaign news for young people

Posted by David All
Fri, 2008-01-11 12:10

A tipster passes along a new Pew Research Center study titled, "Social Networking and Videos Take Off: Internet's Broader Role in Campaign 2008." [Download study as PDF here.]

There are some excellent nuggets in the survey and I would urge others to dig through the report and add them to the comments of this post.

Here are a few that I found in a brief first-read:

The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost the double the percentage from a comparable point in the 2004 campaign (13%).

Moreover, the internet has now become a leading source of campaign news for young people and the role of social networking sites such as MySpace and Facebook is a notable part of the story. Fully 42% of those ages 18 to 29 say they regularly learn about the campaign from the internet, the highest percentage for any news source. In January 2004, just 20% of young people said they routinely got campaign news from the internet.

Of note, TV is still on top as the main source for news, but slipping…

Despite the growth of the internet for campaign news, television remains the public’s main source for such information. However, television is not as dominant as at once was: 60% say they get most of their news about the presidential election from television (local, cable and network outlets combined), down from 68% at comparable points in the 2004 and 2000 campaigns.

By this measure, the internet is still a secondary news source. Only 15% of Americans say they get most of their news about the election online, although that figure has more than doubled since 2004 (from 6%).

Overall, 26% of Americans mention the internet either first or second as their main source of election news. Among young people, the internet is eroding television’s advantage as a main source for election news. Six-in-ten of those ages 18 to 29 cite television as their main source for election news, down from 75% four years ago. Over that time, the proportion citing the internet has more than doubled – from 21% to 46%.

Revolution.

Comments

    Blogs are helping

 

 

Blogs are helping get more people not just the media---helping decide what and who can help lead!

 

Democracy = www.draftsarah.4t.com

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