Today former Vice Presidential candidate Sarah Palin launched her new Twitter account (which currently has an interesting background promoting her new book).

Surprisingly this was not a switch of her handle from her previous one (@AKGovSarahPalin), but a brand new Twitter Account.

This is quite puzzling to me as to why she decided to not just switch the handle/username to a new one OR do as @DavidAll suggested and start using the handle @SarahPalin that a supporter has so graciously stated they would give to her. Even a quick search reveals 'Sarah Palin' with her old Twitter handle as verified, but the link goes to a failed url.

So I ask, Mrs. Palin (or whatever staffer runs your Twitter account) why did you make this huge mistake? You had 1000s of followers and a great community behind you that you have now decided to give up.

What do you think is the reason she made the change? Ignorance? Forced to by Publisher?

Either way, I would be more then happy to help her understand Twitter better, all she has to do is send me an email and ask :)