Scott Brown’s win last night proves that the American people - even those in extremely blue states like Massachusetts - want real solutions to our nation’s problems. They are tired and frustrated with tax-and-spend policies, like the health care bill, that are being put forth by the Obama administration and the Democrats in Congress that will expand our federal deficit and worsen our nation’s economy.
Importantly, this election also shows that Republicans have surpassed the Democrats when it comes to online organizing and harnessing the power of direct media. It confirms a record of success we saw in Congressman Joe Wilson's effective response and Governor Bob McDonnell's comprehensive online campaign.
The Brown campaign utilized a dedicated approach to text messaging and direct media outlets like Facebook and Twitter to get his message out – unfiltered by the mainstream media. The campaign’s use of the hashtag #41stvote – which refers to his promise to be the crucial 41st vote that would stop the health care legislation - helped him gain national attention and support. This, in turn, lead to an extremely successful money bomb which raised more than $1.3 million in a single day.
Scott Brown was ultimately able to win this difficult election because of his campaign’s successful and dedicated use of direct media. This victory paves the way for more GOP wins in 2010 and sets a strong precedent for future Republican campaigns.
Revolution.

