The Science of Managing Search Ads
Despite the economic downturn, customers streamed into the Tiny Prints online store on the Monday after Thanksgiving, called Cyber Monday because it is one of the busiest days of the year for Web retailers. They snapped up the company’s custom holiday cards at roughly twice the rate of a year ago.
But in the following days, Ed Han, the chief executive, and his team made a risky bet in search of higher profits. Hoping that traffic and sales would stay up, they pulled back on the Google search ads that had helped drive visitors to Tiny Prints.
What do you have to do to get banned from a Sarah Palin book signing? Snark on her from a close distance, it seems. Some of Palin's frequent home state critics found themselves blacklisted from attending a recent "Going Rouge" book event in Palin's hometown.
A Decade of Innovation: How We See the Internet 10 Years After the Boom
According to recently released research from the Pew Center, we're just as optimistic about the web as we were ten years ago during the Internet's first boom cycle.
At the end of 2009, most Americans in this Pew survey have a dismal view of the 2000s. Between the Iraq war, the 9/11 attacks, economic and political distress and the curse of reality television, the decade has been voted the worst in our collective memory. But one of few bright spots in a tense ten-year period was and remains technological innovation, including the Internet, cell phones and email. Social sites, however, still have a way to go in the public eye.
