Obama's Wide Web: From YouTube to Text Messaging, Candidate's Team Connects to Voters, Washington Post.

The launch began in early 2007, when Joe Rospars, a veteran of the Dean campaign and the Democratic National Committee, was hired as new-media director. In the following weeks, the 27-year-old assembled a group that included one of the co-founders of Facebook, an award-winning CNN producer and a text-messaging enthusiast. BarackObama.com was born.

A year and a half ago, Rospars led a group of 11. It's easily double that now, with staffers taping signs on the back of their furniture that read, "This is not an extra chair! This chair belongs to . . ." Rospars won't divulge the total number of people in his team. "We don't want to give away our entire playbook," he says.

What Makes for a Good Blog?, 43Folders.

# Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What’s their personality like and what do they have to contribute — even when it’s “just” curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?

# Good blogs reflect focused obsessions. People start real blogs because they think about something a lot. Maybe even five things. But, their brain so overflows with curiosity about a family of topics that they can’t stop reading and writing about it. They make and consume smart forebrain porn. So: where do this person’s obsessions take them?