Political and Issue Advertising on Hulu
Interesting email in from Campus Progress the other day — as part of a student loan reform campaign, they’re running ads both on cable and on the TV/video-viewing website Hulu. The email itself focuses on encouraging recipients to watch the ad and spread the YouTube version virally via Facebook and Twitter, though it also includes a carefully couched fundraising ask as well (obviously not as much of a priority when you’re sending to college students). The landing page fits the email perfectly, with prominent post-to-Facebook-and-Twitter links plus an email-Congress (and presumably list-building) angle as well.
We're excited to say that support for watching 1080p HD videos in full resolution is on its way. Starting next week, YouTube's HD mode will add support for viewing videos in 720p or 1080p, depending on the resolution of the original source, up from our maximum output of 720p today.
As resolution of consumer cameras increases, we want to make sure YouTube is the best home on the web to showcase your content. For viewers with big monitors and a fast computer, try switching to 1080p to get the most out of the fullscreen experience.
Is One-Way Communication Enough in the 21st Century?
Once I heard about a man who was considered an excellent communicator. He always returned letters and phone calls, and remembered to get in touch with people he had not talked to in a while. Quite impressive to accomplish that reputation without the techniques we have today. Most people did not know the keys behind his skills; discipline and continuity. Every Tuesday leaving work and spending a few hours with his family, he went to his study and did all his correspondence in one night. Sure, this might seem a bit strict and impersonal, but no one knew, they just admired him for always getting in touch.
How good are we really at communicating today? What do you do and how well do you do it? Could you become better at emailing old associates, contacting them more often? What opportunities did you lose because you did not follow-up?
How to Lose and Argument Online (8 Easy Steps)
# Have an argument. Once you start an argument, not a discussion, you've already lost. Think about it: have you ever changed your mind because someone online started yelling at you? They might get you to shut up, but it's unlikely they've actually changed your opinion.
# Forget the pitfalls of Godwin's law. Any time you mention Hitler or even Communist China or Bill O'Reilly, you've lost.
# Use faulty analogies. If someone is trying to make a point about, say, health care, try to make an analogy to something conceptually unrelated, like the space shuttle program, and you've lost....
An Internet Politicos Guide to David Plouffe's "The Audacity to Win"
Here at e.politics, we're happy to read things so you don't have to -- though it this case you should, because David Plouffe's The Audacity to Win is a great read and one hell of a glimpse into the strategy, tactics and execution of a remarkably successful political operation.
Suspecting the book's value as a resource in the future, I took extensive notes as I read through it -- essentially creating an index of every substantive mention of online politics in the book, which I've reprinted below as a resource for y'all, along with a few links to relevant e.politics articles (the current edition of the book doesn't include its own actual index, unfortunately).
