Social Media Reshaping Politics in Arkansas
The social media are changing the political playing field, and their impact has never been more evident in Arkansas than in recent weeks.
Twitter, Facebook and blogging have allowed anyone with a computer to be part of the political landscape, to immediately respond to events and to throw out facts, conjecture, gossip and innuendo.
Add Private Notes to Tweets and Group Emails with Bccthis
Quick Pitch: Bccthis is an innovative technology that provides new levels of communication for email, micro-blogging and social networking services.
Genius Idea: If you’ve ever worked in an environment that shares a group mailing list, you know that at some point, side conversations about a certain topic start to take place off-list with a number of the participants. Sometimes you might want to add more background details or make clarifications, other times you’re — we’ll admit it — making fun of something the author of one of the threads said.
3 New Ways to Measure the Social Web
When most people think of web analytics, they think about pageview tracking; basically, measuring which pages on a website are being viewed. Pageview tracking is a well-established technology, but it’s no longer meeting the needs of many of the most well-known companies in social media. Companies like Facebook (Facebook), Zynga, Slide, and RockYou are spending tons of resources building their own internal analytics tools.
There’s a reason for this: Social media is highly competitive, and the biggest advantage you can have is data. To improve and grow, these companies need to gather as much information as they can, and they need more than simple pageview tracking.
In the following sections I will cover three of the most important things to measure for social applications.
Seth Godin has an insightful blog post up where he very succinctly describes the fundamental difference between spam and permission-based email campaigns.
A spam campaign feels like a smart idea, but over time, the more you use it, the less your brand is worth. A permission campaign, on the other hand, only grows in value, until it gets big enough that you can build an entire business around it.
Earning permission is a long-term, profitable, scalable strategy that pays for itself. Think about how much better off a brand would be if it took the time to make promises, keep them and be transparent about its communications.
