Second Cup - Google's Attempt to Become Friends With Ad Agencies

Posted by Jordan Tuch
Mon, 2008-09-01 17:19


Googling in Person to Make Friends
, New York Times.

During the last year, Google has built a 40-person group that is charged with courting agencies, trying to persuade them that their clients should buy ads on Google sites and use the search engine’s tools. The Google team — like any ad team — is visiting agencies to show off the company’s products, like video ads on YouTube and display ads from DoubleClick. Its representatives are even making regular visits to ad agencies, soliciting suggestions and fielding questions.