Posted by Jordan Tuch
Fri, 2008-08-22 17:26

Game Platforms as Politcal Platforms, TechPresident

John McCain's campaign release of the online game "Pork Invaders,"
as a Facebook application, wasn't a game changer but a prelude of
future message strategy. Video games will be added to the multitude of
political channels that a political campaign must have a presence on.
Microsoft has now announced what could become the "YouTube" of video
games -- Xbox LIVE Community Games.

...

In the 2008 presidential election campaign season, more channels of
communication than ever before have been used to reach us. It is not
unfathomable that a future political message strategy incorporates an
addictive arcade game to their arsenal.

Barack Obama Still Leads the Online Buzz Race, but McCain is Gaining Some Ground, LA Times

The place where McCain really gained ground was website video streams. Possibly because of McCain's controversial ad comparing Obama to Paris Hilton and Britney Spears,
total streams viewed on JohnMcCain.com more than doubled in July to
1.01 million, Nielsen said. (The ad was immensely popular online,
although it didn't appear on the site until July 31). Videos viewed on
Obama's site dropped to 502,000 in July from 967,000 in June.

...

While Obama's website prominently touts the VP announcement messages on
its home page ("Who will be Barack's VP? Be the first to know"),
McCain's site offers no similar feature. A McCain spokesman said today
he was unaware of any plans to reveal his vice presidential choice via
e-mail and texting.

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