Web Marketing That Hopes to Learn What Attracts a Click, New York Times.

Now, a new breed of companies is trying to tackle all of those options and determine what ad works for a specific audience. They are creating hundreds of versions of clients’ online ads, changing elements like color, type font, message, and image to see what combination draws clicks on a particular site or from a specific audience.

Rise of the Twitterati, The Washington Post.

The Obama campaign revolutionized political communication and fundraising. Fireside chats and radio addresses may nurture our nostalgia, but blogs and twitters feed our need for speed. They also give an impression of human contact without the muss and fuss of actual intimacy.