Palin Online -- Palin's Web Buzz Trumps Obama's
Is there anyone quite like Sarah Palin online?
At the moment, no -- not Michael Jackson, not Manny Pacquiao, not even President Obama. According to Google Insights for Search, which tracks what the online masses are searching for within specific times and regions, the former Alaska governor-turned vice presidential nominee-turned media celebrity far surpasses Obama when it comes to Google searches. Online, interest in all things Palin has surged in the past few days.
Sarah Palin, Facebook and Insurgent Jujitsu
Check out Jose Antonio Vargas’s HuffPo piece on Sarah Palin from last week when you get a chance — he’s got some great numbers on the kind of online attention she’s generating, currently more than Obama.
Of course it makes sense that she’s creating buzz on the ‘net; not only does she has a book out that plenty of people are talking about, but she also manages to create conflict or controversy just about every time she opens her mouth or writes a paragraph. If it bleeds, it leads, and neither bloggers nor journalists are going to start ignoring her any time soon. The result? Lots and lots of searches for information about her and her book, plus plenty of new followers for her social media channels.
Think Before You ReTweet: 'LA Times' Updates Social Media Rules for Journos
Updated guidelines for Los Angeles Times newsroom employees using social media emphasize that just about anything posted online will be viewed as reflecting on the newspaper's credibility and reputation.
"Your professional life and your personal life are intertwined in the online world, just as they are offline," Times Editor Russ Stanton and Assistant Managing Editor Henry Fuhrmann wrote in a memo to employees. "Attempts, for instance, to distinguish your high school friends from your professional associates are fine, but in all spaces one should adhere to the principle that as an editorial employee you are responsible for maintaining The Times' credibility."
McDonnell Campaign: Digital Advocacy Numbers + Percentages
Mindy Finn, who was a senior online strategist for McDonnell's successful campaign in Virginia, posted and released some compelling data about the campaign's online grassroots efforts on her company's blog today.
She released information on the number of online donors, email subscribers, Facebook fans and Twitter followers. She also included a number for "top-level" activists, which I don't know how was defined, but can imagine these were super connected and engaged supporters - maybe they were online donors + subscribers+ fans + followers.
