What's difficult? What's difficult is changing your attitude. Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and life time value. You don't find customers for your products. You find products for your customers.
The Rumors Are True: We Spend More and More Time Online
Survey results published by Harris Interactive suggest that adult Internet users are now spending an average of 13 hours a week online. About 14% spends 24 or more hours a week online, while 20% of adult Internet users are online for only two hours or less a week.
To put things in perspective: Harris surveyed 2,029 adults by telephone for an entire week in July and October 2009, and has been doing these types of polls since 1995.
A New Holiday Tradition: Track Santa Online
Since 1955, when Sears mistakenly printed NORAD's phone number in its catalog instead of the number of its Santa hotline, NORAD has offered Santa-realted services by phone. Now, working together with Google, NORAD continues to offer the same service online during the holidays. Starting at 2 p.m. ET (GMT -5) on Christmas Eve, the newly enhanced Santa Tracker will go live.
You should also search for Santa Claus at the North Pole via Google 411 from your phone. You'll be surprised at who picks up the phone.
Merry Christmas.
