Few websites present as many potential opportunities and pitfalls to the campaign professional as Wikipedia. Whether a Wikipedia article is friendly or unfriendly toward a candidate, it is going to be highly ranked on Google. But Wikipedia is unique among other influential websites because its content is not under one person’s control: Anyone can—and will—try to change what a given article says.
Wikipedia is something of a paradox: its content appears authoritative and is often very useful, but it can also be inaccurate or distorted.
If you’re a campaign consultant and you’re not following your client’s Wikipedia entry, you’re not doing your job. But if you attempt to edit Wikipedia and create a bigger problem than formerly existed, that’s not doing your job, either. Strictly speaking, campaigns are not supposed to edit their own Wikipedia article. Of course, it would be foolhardy to think that a campaign won’t try if they think they can get away with it.
Mobile Voter Registration Apps May Be Ready for Midterms
The magic and revolution heralded by the iPad has yet to arrive. Despite this, one organization is already preparing the stage for the iPad to pull votes out of a hat this November.
Project Vote, which describes itself as a nonpartisan organization that promotes higher voter registration rates in low-income and minority communities, announced last week that they are working on a mobile-device-friendly voter registration application, according to a press release, that will work on anything from the BlackBerry to the magical iPad.
But a magic wand it ain't: In the release, Project Vote admits that there are only four states (Arizona, Colorado, Oregon, and Washington) that allow electronic voter registration. The chief executive at Project Vote's vendor, Carlos Carbonell of Echo Interaction, says the app is highly experimental — more a proof of concept than a working prototype.
Analytic.ly Provides Real-Time and Historical Twitter Analysis
For brands, developers and curious users, PeopleBrowsr is rolling out an interesting new tool. Analytic.ly helps people and companies “visualize, study and measure” Twitter conversations happening all over the web through general and custom reports and graphs.
Topics and trends are stored and indexed, so researchers (be they corporate or otherwise) can get data on conversations with some historical context, as well as real-time stats.
5 Common Content Marketing Challenges (and Simple Solutions)
Unless you live with your head in the sand, you probably understand the value of a well-executed content marketing strategy.
Consider some of the evidence we've reported on this blog over the past few months:
* Businesses that blog get 55% more website visitors.
* Companies with more indexed pages generate more leads.
* Businesses that blog get 126% higher lead growth than those that don't.Marketers aren't stupid. They understand this data, and they understand the power of content marketing.
Trouble is, they tend to get handcuffed by a few basic challenges. Here are the most common we hear about at HubSpot, and the simple solutions we suggest...
7 Steps to Successful Twitter Interviews
Want to expand your Twitter business network? Looking for a way to get to know someone better before connecting with them outside of Twitter?
Twitter interviews are the answer. Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Here’s a few of the benefits of Twitter interviews...
And in case you missed it, Act.iv.ist gets a makeover. Be sure to check out the new site for the award winning social networking platform.
