As Mark mentioned yesterday, MTV and MySpace have teamed up to present real-time "Presidential Dialogues."

This is a critical group for the GOP to reach. Young voters are increasingly turning out to the polls and voting for Democrats. The Republicans need to take every opportunity to reach them. It's good to see that all of them have agreed to participate.

Anastasia Goodstein, youth marketing guru, offers a few reminders for campaigns targeting youth:

What I don't understand is why the youth voter message either relies on celebrities to tell young people voting is cool or the candidates showing how hip they are. Where are the issues? Why isn't there messaging or a campaign that's focused on issues young people care about? The cost of college is sky high and only getting higher. Most of the people serving in the Iraq war are in this demographic. The cost of buying a home or apartment in a major city is not affordable for most young people. Will there be social security when this generation retires? With this generation, context is key. We have to show them why their vote matters and how specifically it can affect change and have a direct impact on their lives. I think that the messaging has to be less about how it's cool to vote or how cool the candidates are and more about why young people should give a damn.

I echo her sentiments. Millenials are a tough group. They want to be reached through certain mediums, but only with their issues. With our glee to see the candidates use social media, it's easy to forget that young voters also care about the issues. Facebook friends are great, but does the profile or web site mention positions that matter to them? What's more important--that celebrity endorsement or the candidates' views on college costs?

This generation has been told from birth that they are special, and they're looking for a candidate who realizes this and reaches out to them. It's a challenge, but Millenials can provide the edge needed to win a close race. All they're asking for is substance wrapped up in the 2.0 package.