Text Messaging in Campaigns

Posted by Ethan Demme
Thu, 2007-12-27 11:38
A video from CBSNewsOnline highlights the effectiveness of mobilizing younger via text messaging.
Some interesting stats...

 

Text messaging in 2006 increased young voter turnout by 5% in Iowa

 

Text messages cost roughly 1.50 a vote as opposed to 20.00 a vote for cold calling.

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