This is the third and final post in the New Guards series. If you want to catch up, read Part I: Why MoveOn Matters, and Part II: The Players.

In our final installment, I want to focus on some of the perhaps established-yet-under-the-radar efforts and some of those still emerging which I believe are/will help provide the Right what Jon Henke identified as the Three essential M's the netroots provides the Left: Messaging, Money, and Mobilization.

I've had most of this post written in the queue for the past few weeks but I wanted to delay it for the expected re-launch and launch of two important sites: Redstate 3.0 and The Next Right.

While breaking the websites below into three seperate "M" silos (messaging, money, mobilization) would be the easiest way to categorize my thoughts - I've found it nearly impossible because so many of these sites play a comprehensive role.

But, alas, let's dig in.

* Redstate *

The re-vamping and re-tooling of the "OG" popular conservative hub, Redstate.com, to make it a more comprehensive utility for grassroots activism is worth noting. The beta of Redstate 3.0 can be seen here.

I asked Redstate's editor, Erick Erickson, about the re-design of Redstate and what he hopes to accomplish. He said the following:

We really wanted a cleaner, easier to read, easier to use site to encourage more offline right-of-center activists to come online and participate. When I wrote the RS 3.0 plan, I constantly came back to the same three words: motivate, educate, and activate. That has become our goal.

We'll provide the platform to motivate, educate, and activate the online right on issues and races. Incumbent on that is a better focus on races and building state and local versions of RedState. Our end game is to maximize the potential of our new platform and, once we have stable growth in our state blogs, spin them off into their own sites with the platform.

Over the next month we'll expand further with more tools to help our side.

Re-designing a site with a heckuva lot of content/users like Redstate takes a while; especially when you move to an entirely new platform as they have done. But it appears to have been worth it.

I love the re-design which will help them accomplish their goals to help engage in aggressive activism while maintaining a nice clean, modern look. Regarding activism, Erickson has been sending action alerts to better "engage in aggressive activism" for some time and this re-design should help them continue to fight in the trenches. Further, in just the past few weeks, Redstate has already raised over $4,000 from nearly 150 donors for their Slatecard of candidates. (Obvious disclosure that I'm the co-founder of Slatecard and was certainly proud to see them using the utility).

You can sign up for those action emails here.

Another key will be the network of state and local blogs Redstate 3.0 hopes to build. Blogs at the national level serve a valuable messaging function and platform to get a message out to a broad, distributed audience. However, a national blog can also promote key state and local stories to a national audience and help "send in the troops" to provide pressure on those issues. This is a much-needed element to the Rightosphere.

The Redstate community is loyal, vibrant, active and engaged and we can expect more of the same from its community throughout the campaign cycle.

* The Next Right *

This week's launch of "The Next Right", an initiative led by a handful of some of the Right's best modern political operatives, including Patrick Ruffini, Jon Henke, and Soren Dayton, looks promising.

After reading the original pre-launch posts by its founders and now seeing it in action this week, my take is that the hub will be an online community similar, perhaps, to the Left's MyDD, TPMuckraker and/or OpenLeft. All three of the aforementioned blogs play an extremely vital role in the messaging efforts of the Left and are top-spots by MSM reporters looking for news stories. Indeed, Marc Ambinder called The Next Right "a MyDD for the next generation of Republicans."

Already I've found myself reading The Next Right on a regular basis and following it on Twitter. This is a tribute to not only the solid analysis and interesting content from the founders but also a credit to their willingness to promote interesting diaries and commentaries from your average Joe Republican operative. Every thread has mounds of comments which certainly shows the activity which surrounds the site.

Still in its infancy, I expect we'll continue to see this site's influence and readership grow at a rapid clip.

* HotAir *

Michelle Malkin's HotAir appears to be a fast growing, shining light of alternative news and original content. In many ways, I see it as the Right's Huffington Post in the sense that it blends the best of news links of interest from around the web along with original content.

With the recent addition of one of the most respected bloggers, Captain Ed Morrissey to HotAir's online cadre of bloggers, I've been reading the blog more often and it's really, really good. I expect Michelle to continue to expand the empire which could lead to more decentralized, citizen-driven efforts like the Huffington Post's Off The Bus initiative.

As reported by the Washington Times, if not for Off The Bus, Barack Obama's "bittergate" would never have come to light.

Michelle has also been a leader in vlogging -- indeed a valuable contribution to the Rightosphere. So many great videos to choose from, but how could we ever forget about Michelle's take on John Edwards' controversial blogmaster, Amanda Marcotte. That video changed the ballgame.

* Noteworthy Mentions *

Of course this list is not complete, but there are many other blogs and communities which deserve recognition as helping contribute to the Rightosphere including Power Line Blog, Townhall, LGF, Right Wing News, Instapundit (and pretty much all of the Pajamas Media network), Blogs for Victory, etc.

* Slatecard *

[Disclosure: Sendhil Panchadsaram and I co-founded Slatecard in 2007.]

Slatecard.com, a utility to support and enhance Republican activism which we launched in October 2007 is indeed one sign of progress for our side and its results speak for themselves. It has already raised more than $370K for Republican candidates and committees, has helped raise money for House Special Election races that few care about, and 48 candidates are using Slatecard exclusively to process their donations online.

To put that into perspective, the Left's ActBlue pulled in around $791K in its first election cycle (2004) and we're on track to beat that total. Further, both ActBlue.com and Slatecard.com share a Google pagerank of 6/10 -- an independent view of the "importance" of the website.

And about the buzz for Slatecard, feel free to check out the coverage of Slatecard in my del.icio.us account.

But, of course, we're not resting on our laurels. With the expected launch of Slatecard version 2 in the spring of 2009, we intend to continue to build on that success, to be an even bigger, better utility for our candidates and community in the 2009 and 2010 Election cycles.

* Conclusion *

I've doubtless left out a few of the major players who deserve more recognition in this series; however, I intend to continue to flesh out my thoughts to keep you apprised of new endeavors working to make a difference. As our conservative non-profits continue to drive the ball forward (Heritage, FreedomWorks, Americans For Prosperity, etc.), I think re-visiting this thread will be necessary.

But for now, I wanted to make sure these hubs were on your radar as those helping empower the Right by providing valuable messaging guidance, mobilizing a distributed network of activists, and providing the utility to ensure that the Right kind of candidates have the money they need to get their message out.

We all have work to do but we're headed in the Right direction. And that's a good thing.