The Second Cup: 140 Characters Works

Posted by Meghann Olshefski
Fri, 2009-09-25 11:08

Check out this Social Media Workshop presentation from Advocacy 2.0.

Utilizing Usability

“Usability” is a word used ad-nauseum in the web development world. Since most of us spend all day navigating and constructing sites, it’s easy to assume just about anyone can be an expert in usability if they’re even half aware of what makes a good or bad site.

Smashing Magazine, however, published an interesting article Thursday on uncommon findings about usability. 

5 Steps to Making Your Blog Look More Professional

Are you ready to take the next step with your blog? Do you want to set your blog up for monetizing it in the future? Then, there are a few things you need to change about it before you go forward. Here are my five steps to helping you make your blog look more professional.

Why 140 Characters Works

So, 140 characters…yes, only 140 characters. When ever I teach a class about Twitter I always get the same questions:

“How can I say anything in 140 characters?”
“Why would anyone want to hear from me so many times a day?”
“Why would anyone want to read what I ate for lunch?”

The reality is Twitter is the perfect tool to snippets of information. Think of Twitter as the headline machine.

HOW TO: Launch Your Own Indie Journalism Site

Downsizing, layoffs, newspaper and magazine closings have put journalism on the most endangered careers list. But hundreds of smart journalists are realizing the opportunity and using their connections, reporting savvy and deep knowledge of their subjects to start sites covering their familiar beats.

These bootstrapping indie journalists are learning to run their own small business, including tending to many details they never had to worry about before—ad sales, marketing, promotion, tech and design to name a few.

Here, five former mainstream media reporters share their tips and best advice for creating a startup journalism site.

Social Networking Use Triples From Only a Year Ago

Obsessed with Facebook? You're not alone. The hours you spend logging on to update your status, post photos, and make comments on friends' walls is not simply a "phase" you're going through which will end sometime soon. It's a ongoing trend affecting everyone these days and it has serious implications for the online advertising industry.

According to new figures from Nielsen, the amount of time spent surfing social networking and blogging sites had tripled since last year, suggesting "a wholesale change in the way the Internet is used," says Jon Gibs, VP of media and agency insights at the company's online division.