I know Monday was a social networking edition of TSC, but I found some particularly interesting branding articles today. It just so happens they're all about Twitter.
HOW TO: Create a Branded Version of TwitPic

More and more brands are starting to use Twitter, whether it’s to promote new products or connect with customers. The only problem that some brand marketers have with using Twitter is that it can be difficult to have a conversation around links or media files.
This is why Vitrue, a social media management company, has created “Twitter Pages” as a new part of its Vitrue SRM Product suite. Think of Twitter Pages as a branded TwitPic for companies and brands that want to share media or links with fans.

TweetMixx Launches Branded Twitter Channels

TweetMixx, the newly launched service from social voting site Mixx that allows you to find relevant links on Twitter, is venturing into new territory today with the launch of TweetMixx Channels. The service basically lets brands, celebs and companies consolidate their Twitter traffic and mentions on one page.
TweetMixx Channels features branded, customizable pages, with the brand’s current Twitter feed, tweets and updates from fans, and links relevant to content about the brand, company or topic posted automatically. The tool also serves as a tracking and monitoring tool for mentions and conversations about a brand taking place on Twitter.

And breaking from the norm a little bit, here's a slide show presentation rather than an article:
Twitter Personal Branding