A First Look at Facebook Fan Box

I had five separate people email me this week about the launch of Facebook Fan Box, which is a widget that allows you to integrate your Facebook fan page into your website. The Fan Box shows the avatars of a select number of your fans as well as a news feed of your most recent page updates. Given the buzz about the tool, I spent some time playing with it. Here are some quick thoughts on it...

Facebook Lures Advertisers at Myspace's Expense

Facebook has won over millions of users from social networking pioneer MySpace. It's becoming more alluring to advertisers, too.

Even as overall U.S. advertising spending on social networks declines this year, ad sales are on the rise at Facebook, and the company is gaining a larger slice of the pie at the expense of News Corp.'s (NWS) MySpace, according to a new report from marketing researcher eMarketer. 

HOW TO: Manage Social Media Goals & Expectations

You have insightful tweets, write amazing blog posts, and can make a viral video like it’s nobody’s business. So why don’t you have 500,000 followers, 50,000 views per video, and your own personal social media army?

People have been setting some strange, unrealistic, and possibly misguided expectations recently in social media. While you might believe that you’re only worth something in social media if you have a huge audience, the simple fact is that it’s not true. Understanding what you want out of social media and having smart goals can mean the difference between frustration and enjoyment. This guide provides and overview of some ways to avoid the pitfalls of social media expectations and how to manage smart goals on the social web.