How can you organize those who support your issue/cause/candidate/business/product/service? Hopefully this edition of The Second Cup will help clear a bit of that up.

Facebook Pages vs. Groups: Which do I use?

Longtime Facebook users will remember a time when Groups were the only way to organize people with similar interests on Facebook. As time has passed, the Groups system has become more or less obsolete with the creation of the Facebook Pages system. Groups now look more like pages. However, with recent updates made to Groups, it is worth revisiting the differences between Pages and Groups, and which you should use when promoting your business on Facebook.

Kikin Personalizes Search By Tapping Into Your Social Graph

This week brought news that Google and Microsoft are now incorporating Twitter into search results, solidifying the importance of incorporating social media content into search results. And startups like OneRiot have also recognized the value of tapping into the Twitter stream for search. Startup Kikin is doing the same with its newly launched plug-in. Once installed, Kikin will integrate content from social networks (like Facebook and Twitter) and other social sites (like Amazon, eBay and YouTube) alongside results from search engines (like Google, Bing and Yahoo!). So if you search for chocolate labs on Google, Kikin will provide a pane of YouTube videos of chocolate labs and a Twitter stream of mentions of chocolate labs.

Twitter/Facebook Will Soon Dominate the Web, Not Google

Sean Parker, a managing partner at Founder’s Fund, gave an interesting talk today at the Web 2.0 Summit in San Francisco. The key to it is simple: Facebook, Twitter, Apple, and eBay will dominate the web going forward. One company of note that won’t? Google. Why? Parker believes we’re shifting from the first phase of the Internet, which was dominated by what he calls “information services” These are companies like Google and Yahoo. But next up to dominate the web will be the “network services” like Facebook and Twitter, he believes.

BART Checks In on Foursquare for Mass Transit Promotion

The Bay Area Rapid Transit system (BART) in San Francisco has just made history as the first transit agency to partner with Foursquare, the location-based application and game that we think has the potential to be as important as Twitter (they also just launched 15 new cities). We’ve already seen local businesses take the plunge, offering up special location-based deals that Foursquare automatically serves up to users as they check-in, but now BART is getting in on the action to encourage more public transit use.

And just because it's awesome:

Full Circle In Sight As Inventor of the World Wide Web Signs Up For Twitter

Sir Timothy John “Tim” Berners-Lee, credited for inventing this little thing called the World Wide Web, has signed up for Twitter in a move that could potentially rip a hole in the time/space continuum. The British computer scientist, engineer and MIT professor apparently got on Twitter yesterday just before he entered into a conversation with Tim O’Reilly on stage at the Web 2.0 Summit.