How the Pickens Plan Recruited 15 Million Volunteers in Nine Months

At a time when so much of the world is in crisis, how can you effectively use online networking tools to rally support and action around your issue?

Since its launch in July 2008, the Pickens Plan, a blueprint to reduce America's foreign oil dependence, has recruited 1.5 million online supporters, built a 200,000 person strong social network (push.pickensplan.com) and produced over 1.1 million emails to Congress and the administration. The campaign won Campaign & Elections' Reed Award for "Best Use of Social Networking Technology" and the AAPC's Pollie Award for "Public Affairs Campaign of the Year."

Democrats Take Web Queries in Virginia Governor's Race

Beginning Friday, Virginia voters will have an opportunity to participate in a unique, multi-platform event by submitting questions online to the three Democrats running for governor.

As part of a program sponsored by ABC 7/WJLA-TV, POLITICO, Google and YouTube, the three candidates — R. Creigh Deeds, Brian Moran and Terry McAuliffe — will field questions from the web as well as from ABC 7 anchor Leon Harris and POLITICO Editor-in-Chief John F. Harris.

Website Review: ChuckSchumer.com

A friend passed along an e-mail from ChuckSchumer.com touting their new website. Since I always like to peruse new sites and see what they've done, I quickly clicked through. Since I used to do reviews for TP and PDF regularly, I may as well share my thoughts.

Prop 8 Adventures in Instant Mobile Organizing

Simply text the word "rally" and your zip code to 27336 -- CREDO on letter-indicated touchpads -- and in seconds out spits the details on local anti-Prop 8 events in your neighborhood. In practice, it's seamless. I texted in my New York City zip code, and in an instant got back the SMS message: "Prop 8 Rally in NYC Tues@6p. Meet @ Christopher Street & 7th Avenue" -- directly in front of the historic Stonewall bar.