Thanks to you and the other panelists for your insights in the session. It was great to hear that what's happening in Europe is of interest and in some cases that it can be more interesting due to its focus on the message rather than the money. btw - I looked for the Sarko Disco but could only find YouTube footage.

One thing struck me on the plane home; it seems that Brussels public affairs and US political campaigning are struggling with a similar challenge. Ensuring that the use of these digital techniques is seen as an integral part of what we do that enhances and complements the effectiveness of traditional activities rather than a bolt on after thought.