Washington Post: "Web is more effective than television advertising and direct mail"

Posted by David All
Thu, 2007-11-08 11:56

Jose "Above-the-fold" Antonio Vargas of the Washington Post has a heavy piece up on how the "Internet" and its minions are using the 2008 Presidential candidates for better or worse.

Read the full piece here but this is the takeaway graf which is going to have a few consultants in Washington thinking about whether they need to innovate to include a "new" media component:

In many ways, the Web is more effective than television advertising and direct mail, the traditional methods campaigns and independent groups have used to try to define their opponents, political analysts say. It's cheaper, and it spreads information more quickly. But so far, anyway, its potential for affecting a presidential campaign is relatively untested.

Untested? Two words: Money Bomb.

It works. The price is right. And it's here to stay.

Revolution.

Comments

ALTERNATIVE APPROACH TO US FINANCIAL "RESCUE"

STOP THE PROPOSED BAILOUT LEGISLATIONPlease consider the following alternativesI truly hope you will stand your ground and help Americans achieve a real solution. I agree something must be done however the proposed legislation will not fix anything. "Trickle down" simply does not work. The problem needs to be fixed from the bottom up rather than top down.1) The federal government needs to prevent future foreclosures by partnering with all mortgage borrowers in or about to be in foreclosure on their principle dwelling by extending a low interest (2-3%) loan for an amount equal to the difference between their current mortgage balance and the current market value. The benefits of this approach are:a. This eliminates the need for foreclosure. b. Allows the mortgage holder to continue to receive their payments on a smaller loan amount. c. And it makes mortgage funds for additional lending.d. It stimulates purchases and sales which will cause home values to rise back to a normal level.e. Eliminates the need for creative, junk loans.f. Secures the $700B investment with tangible property rather than valueless paper. 2) As far as Wall Street is concerned, the federal government simply needs to insure 401k and other retirement investments up to $100k just like banks and tack on a small rescue tax upon cashing in of those investments.3) My feeling that any company that has to regularly borrow money in order to pay its employees deserves to go out of business. Let them fail. NO BAILOUT. We need to toughen up and swallow the pill. Instead, increase and extend employment benefits to the workers who become victims of their companies failure. 4) Eliminate or at least suspend the Self-Employment tax on small businesses, and extend low interest business loans for new or struggling businesses hurt by the economic failure.5) Establish appropriate infrastructure and regulatory oversight organizations to manage these programs. 6) Increase Social Security benefits for those seniors who have no other source of income.Thanks for listening, now get to work!John Dabaco

What we really ought to do

What we really ought to do is to actually bail out the people who can't pay their mortgages. The problem in most cases is that living expenses have doubled in six years due to massive inflation.

Of course the Web is more

Of course the Web is more effective than other forms of media. People are now very much dependent in getting their information online, at their own leisurely time and convenience. Technology has spoiled each and everyone of us.

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