Jose "Above-the-fold" Antonio Vargas of the Washington Post has a heavy piece up on how the "Internet" and its minions are using the 2008 Presidential candidates for better or worse.

Read the full piece here but this is the takeaway graf which is going to have a few consultants in Washington thinking about whether they need to innovate to include a "new" media component:

In many ways, the Web is more effective than television advertising and direct mail, the traditional methods campaigns and independent groups have used to try to define their opponents, political analysts say. It's cheaper, and it spreads information more quickly. But so far, anyway, its potential for affecting a presidential campaign is relatively untested.

Untested? Two words: Money Bomb.

It works. The price is right. And it's here to stay.

Revolution.