1. PR Week reports on a new study, from the Bulldog Reporter and TEKgroup International, which shows that reporters across all media are increasingly dependent on blogs, RSS feeds, online newsrooms, and other Internet sources of information. About 73% said they visit an online newsroom or corporate Web site to conduct research at least once per week and 69% said they read one or more blogs regularly.

2. Need to start an online petition? Try GoPetition.

3. According to Nielsen NetRatings NetView, 20% of nytimes.com readers are also on Facebook. Accordingly, Facebook has given the Times its own Facebook URL: www.facebook.com/nytimes.

4. Todd Zeigler points to another use of Google AdWords: As a "cheap and real-time focus group."