...a smarter idea would be for you to read the book and make a clever YouTube video explaining the concepts in 30-60 seconds (the shorter the better).

With regard to campaigns and their spending -- we have work to do. But it won't happen through the read of Grover's excellent book.

We need to change the hearts and minds of the people with the keys to treasure.

You can be a part of that effort. I hope you will take up this challenge and feature your video at TechRepublican.