Bloomberg Campaign: Social Media Case Study
We’re enjoying a rare break in between sessions at a Starbucks on the corner of 36th/Madison. So far we’ve attended some great sessions and have used livestream to catch up on the one’s we couldn’t make due to conflicts. Lots to soak in.
By far, the highlight of the week (so far) has been Jonah Seiger’s review of Michael Bloomberg’s successful social media campaign of 2009. Jonah, founder of Connections Media, was generous in his presentation, sharing loads of insights most folks in his shoes would keep close to their chest.
Want to know what makes a Facebook Widget rock? Read on.
The Who Rocks Facebook with Name that Riff
I’m not a big fan of the majority of available widgets, apps, and games that bombard Facebook. Most are garbage in my opinion, and do nothing other than clutter your profile or page.
The problem is many of these widgets were built with the old school marketing mentality of “if we build it, they will come.’”
The truth is, Facebook widgets fail for the following reasons...
This is probably the worst video of the 2010 election cycle and we're only 1 month into the year. What's next?
Carly Fiorina Releases Trippy 'Demon Sheep' Ad [Video]
California senatorial candidate Carly Fiorina (R) has released a highly unusual attack ad featuring a red-eyed man in a mixed sheep-wolf outfit crawling on all fours in a meadow. There's also lightning. Somewhere in there is a message about opponent Tom Cambpell and fiscal conservatism. Skip to 2:25 if you just want to see the glowy eyes.
Grab insight on the video and a synopsis of the aftermath from TechPresident.
Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. Even as blogging declines among those under 30, wireless connectivity continues to rise in this age group, as does social network use. Teens ages 12-17 do not use Twitter in large numbers, though high school-aged girls show the greatest enthusiasm for the application.
(H/T @MelissaTweets)
FL-SEN: The Hug that Triggered a Bomb
You know what they say these days: it's not enough to just hold a money bomb. You gotta have a theme. Scott Brown used "Red Invades Blue." Florida Republican Marco Rubio, running against Gov. Charlie Crist in their party's primary for the open Senate seat, is getting a bit more creative -- and timely -- with it.
