The TGIF 'Revolution' is Nothing Without a Marketing Strategy

If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about "TGIF."

That's Twitter, Google, the internet and Facebook.

There's no question these four revolutionary developments have forever changed the marketing function. Word-of-mouth has now become word of finger.

Where Money Meets New Media:  A Virginia Governor's Race Postmortem

Television is still king. Printed mailers are second in line to the throne. And somewhere, waiting out in the castle courtyard, is the joker that is new media.

That's the lesson from a close reading of the campaign finance reports filed in the race for the Governor's mansion in Virginia, a race which ended with Republican ex-State Attorney General Bob McDonnell trumping Democratic State Senator Creigh Deeds, McDonnell with 59% of the vote to Deeds' 41%.

Social Media Monitoring 101: How to Get Started

You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer...

And just for fun -- 

A Mad Magazine Draws 540 Caricatures for an iPhone App...

About the members of congress and Apple rejects it.

Is it fair? You decide.

After a victorious election night for VA and NJ, here is a retrospective look at Bob McDonnell's online prowess in the hours leading up to his victory -

Bob McDonnell's Impressive Online Campaign for Virginia Governor

If Creigh Deeds manages to pull off a victory in today’s race for Virginia governor, it won’t be because Republican Bob McDonnell was slack online. In fact, McDonnell’s internet campaign has been impressively comprehensive, meaning that state and local candidates can look to it as a model for applying the lessons of 2008. Let’s look at a few of the critical things he’s done right so far..

What do our GOP victories say about Obama's ability to motivate his netroots on behalf of other Democratic candidates merely one year after his election? Eric Frenchman weighs in...

@pardonmyfrench: NJ/VA GOP victories do prove tonight that Obama for America has no power outside of electing Obama; so much for obamas email and facebook list.

House GOP Launches Social Media Crusade Against Healthcare Package

House Majority Leader John Boehner this morning introduced a new tool to help in the Republican push back against House Speaker Nancy Pelosi's health care package.

House GOP Members are using Amplify.com, an interactive blog-like platform, to break down the bill section by section, explaining each piece in understandable language and getting feedback from the public. Visitors can go healthcaretruth.amplify.com, leave their own comments and share sections via Twitter, Facebook and other social media tools.

Election Day in VA and NJ: A YouTube Wrap-Up

With the nation's political radar focused on the gubernatorial races today in Virginia and New Jersey, here's a last look at the YouTube campaigns run by the candidates in each race.

Twitter Now Officially En Espanol

Last month, Twitter noted that it was seeking
volunteers to help translate its service into other languages. Today,
the first of those is ready to go, as Twitter has formally unveiled
support for the Spanish language.